The Strategic Communication exam has 100 questions that you must answer in 60 minutes. Please read the questions carefully; each question has a single correct answer. You must score 80%+ to pass and earn the Certificate in Strategic Communication.
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When you pass, your PDF certificate automatically generates for you to download.
Please read the questions carefully; each has a single correct answer.
You will need time to think, so make yourself a tea or coffee and find a quiet place with no distractions. Good luck. If you pass the examination, you will be automatically sent a short evaluation form. Please complete it. Thank you.
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Question 1 of 100
1. Question
What does OASIS stand for?
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Question 2 of 100
2. Question
LinkedIn was recently acquired for $26b by which company?
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Question 3 of 100
3. Question
Strategic Communication uses…
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Question 4 of 100
4. Question
A target audience is best defined as?
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Question 5 of 100
5. Question
Twitter is a useful tool for strategic communication because it allows you to…
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Question 6 of 100
6. Question
According to Nic Newman of Reuters Institute, which of the following two options is the job of a journalist in the digital age is…
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Question 7 of 100
7. Question
A creative strategy or Big Idea, must be focused on…
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Question 8 of 100
8. Question
The most important concept to understand in relation to communication strategy is that communication should be seen from…
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Question 9 of 100
9. Question
The PESO model segments media into…
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Question 10 of 100
10. Question
Why are people becoming visual learners?
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Question 11 of 100
11. Question
In the OASIS model, objectives should be…
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Question 12 of 100
12. Question
Which of the following features is NOT a capability of Followerwonk?
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Question 13 of 100
13. Question
In the PESO model, earned media could include…
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Question 14 of 100
14. Question
A private Twitter list can only be seen by…
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Question 15 of 100
15. Question
Governments use strategic communication as an “instrument of national power” across which of the following four areas
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Question 16 of 100
16. Question
SMART communication objectives are…
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Question 17 of 100
17. Question
The main reason why trust in mainstream media is declining is because…
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Question 18 of 100
18. Question
Why should public sector organisations work with journalists?
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Question 19 of 100
19. Question
Which three colours are most used by colour psychologists to grab attention?
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Question 20 of 100
20. Question
Academics Grunig and Hunt defined several different approaches to communication. Which ways?
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Question 21 of 100
21. Question
The four main tools and techniques used by government communicators to engage with journalists are…
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Question 22 of 100
22. Question
In the OASIS planning model, a stakeholder can be…
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Question 23 of 100
23. Question
In the OASIS planning model, a key part of audience insight is audience segmentation. This allows you to…
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Question 24 of 100
24. Question
A target audience can be defined as..
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Question 25 of 100
25. Question
In the OASIS model, when mapping and assessing stakeholders, you should ask the following questions…
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Question 26 of 100
26. Question
Hootsuite is a useful tool for strategic communication because…
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Question 27 of 100
27. Question
Harcup & O’Neill said the criteria for newsworthy stories consists of ten factors including
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Question 28 of 100
28. Question
Creativity is vital in communication campaigns. Graham Wallas, the founder of the LSE, said the creative process consists of which of the following two options…
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Question 29 of 100
29. Question
Creativity is vital in communication and campaign planning. You can improve your creativity by…
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Question 30 of 100
30. Question
The most effective creative communication campaigns are…
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Question 31 of 100
31. Question
Communication should be seen from the audience’s perspective. Each time you communicate, you should as yourself…
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Question 32 of 100
32. Question
Communication planning is vital because…
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Question 33 of 100
33. Question
In the OASIS model, the creation of communication objectives is a vital process as it allows you to…
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Question 34 of 100
34. Question
In the OASIS model, you can’t define your communication objectives, until you…
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Question 35 of 100
35. Question
In the OASIS model, setting a baseline before your objectives will help you understand…
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Question 36 of 100
36. Question
Before setting communication objectives, the research methods used to determine baselines are likely to include…
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Question 37 of 100
37. Question
What four approaches can be taken to build stakeholder relationships?
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Question 38 of 100
38. Question
Inputs for stakeholder engagement could include…
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Question 39 of 100
39. Question
Which of the following is NOT an output for stakeholder engagement…
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Question 40 of 100
40. Question
Which of the following is NOT an outtake when evaluating stakeholder engagement…
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Question 41 of 100
41. Question
Which of the following is NOT an outcome when evaluating stakeholder engagement…
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Question 42 of 100
42. Question
When segmenting audiences, a persona grid is a useful device as it allows you to…
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Question 43 of 100
43. Question
Which one of the following two options best defines audience insight…
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Question 44 of 100
44. Question
In the OASIS model, audience insight is a vital action as it…
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Question 45 of 100
45. Question
In the OASIS model, typical audience insight questions would include…
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Question 46 of 100
46. Question
LinkedIn is very useful tool for searching for and identifying key individuals who work for stakeholder organisations
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Question 47 of 100
47. Question
What percentage of the available Internet can you search using Google…
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Question 48 of 100
48. Question
Using SEO on your web content is vital because the first five organic search results in Google get 65% of the click-throughs
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Question 49 of 100
49. Question
In the OASIS model, which of these can be used to research your audience…
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Question 50 of 100
50. Question
In the OASIS model, quantitative research for audience insight is essential as it gives you…
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Question 51 of 100
51. Question
In the OASIS model, qualitative research is important for audience insight as…
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Question 52 of 100
52. Question
You can’t devise a communication strategy until you have audience insight, and you can’t have audience insight before you’ve created your communication objectives
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Question 53 of 100
53. Question
A communications strategy is best defined as “A Big Idea that will persuade and influence your target audience to do what you want them to do using the psychology of persuasion based on audience insight”
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Question 54 of 100
54. Question
The key idea of the EAST behavioral science framework is if you want to encourage a behavior, make it Easy, Attractive, Social and Timely
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Question 55 of 100
55. Question
In the OASIS model, a good communication strategy would include a relative mix of…
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Question 56 of 100
56. Question
Communication campaigns that use emotional triggering or appeals will often use…
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Question 57 of 100
57. Question
What makes an effective message…
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Question 58 of 100
58. Question
In the OASIS model, the implemention of any communication campaign involves…
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Question 59 of 100
59. Question
In the OASIS model, when implementing a communications plan, the PESO model is used to determine the channels that will be used
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Question 60 of 100
60. Question
Research suggests that multi-sensory channels, such as face-to-face, live events, invite-only webinars, Facebook Live and Twitter Periscope are the most useful channels for impact and attention
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Question 61 of 100
61. Question
In the OASIS model, when implementing a communication plan, a key consideration is campaign timings. Typically you would need to plan…
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Question 62 of 100
62. Question
Evaluation is essential to strategic communication as it allows you to…
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Question 63 of 100
63. Question
Which one of the following is NOT one of the eight golden rules of evaluation…
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Question 64 of 100
64. Question
In the OASIS model, when you score or evaluate your campaign, an input is used as a way to measure what you did in creating and running the campaign
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Question 65 of 100
65. Question
In the OASIS model, when scoring or evaluating a campaign, you would use an outake to typically score…
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Question 66 of 100
66. Question
Why is fake news dangerous…
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Question 67 of 100
67. Question
Which of the following steps are in the RESIST framework for dealing with disinformation
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Question 68 of 100
68. Question
When being interviewed by the media you should always follow the “3-P” method – PREPARE, PERFORM, PRACTICE
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Question 69 of 100
69. Question
When building outreach and engagement with journalists you should…
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Question 70 of 100
70. Question
The AIM STYLE CONTENT FORM model is a framework for writing communications excellence
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Question 71 of 100
71. Question
Inadvertent sharing of false information is referred to as misinformation
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Question 72 of 100
72. Question
Disinformation is the deliberate creation and/or sharing of false information with the intention to deceive and mislead audiences
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Question 73 of 100
73. Question
Deepfake videos created by artificial intelligence make people appear to say or do something they didn’t do
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Question 74 of 100
74. Question
Which of the following is NOT one of the five golden rules of writing…
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Question 75 of 100
75. Question
Which one of the following is NOT in the Three Cs for writing excellence…
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Question 76 of 100
76. Question
Which of the following is NOT in George Orwell’s Six Elementary Rules for writing content…
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Question 77 of 100
77. Question
Scientific research has proven that people are more likely to listen and believe leaders who use short and easy to understand words than leaders who use long and complex words…
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Question 78 of 100
78. Question
Good writing should use the active, not passive, voice – which of these is active…
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Question 79 of 100
79. Question
Good strategic communication informalises by using the second and third person – “you” and “we”. Which of the following two examples is informalised…
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Question 80 of 100
80. Question
Press releases and news stories should always use the 5-W rule. Which of the following is NOT one of the 5-W’s…
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Question 81 of 100
81. Question
WordPress is free open source software that enables anybody to create a website. What proportion of the entire web uses WordPress..
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Question 82 of 100
82. Question
Which of the following is NOT a negative SEO technique…
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Question 83 of 100
83. Question
You should always Search Engine Optimise (SEO) your web content. Which of the following is NOT a good SEO technique…
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Question 84 of 100
84. Question
When you do a live Twitter Periscope broadcast, your followers can get a notification from Twitter
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Question 85 of 100
85. Question
Using visuals and images is a key component of strategic communication. Which of the following is NOT a benefit of visual communication…
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Question 86 of 100
86. Question
Which of the following can help you create compelling images or visuals…
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Question 87 of 100
87. Question
Research suggests that the rapid global increase in audiences listening to podcasts is as a reaction against the “persistent noise” of continual mobile notifications, fake news, click-bait and algorithmic targeting.
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Question 88 of 100
88. Question
Podcasts are a very useful strategic communication tool as they allow you to…
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Question 89 of 100
89. Question
Face to face events are a very important part of strategic communication campaigns because…
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Question 90 of 100
90. Question
51% of web traffic is looked at on a mobile device
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Question 91 of 100
91. Question
Micro-influencers are considered more real and authentic, and can deliver more on-going engagement and social media conversations with clearly defined audiences. Which of the following is NOT a micro-influencer
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Question 92 of 100
92. Question
Facebook’s algorithm currently ranks the posts each user sees by ranking order. This ranking order includes which of the following. factors…
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Question 93 of 100
93. Question
The benefits of using Facebook Live for strategic communication include which of the following…
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Question 94 of 100
94. Question
Google Custom Search is good for research as it enables you to limit your search to the key websites you trust…
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Question 95 of 100
95. Question
Studies show that 24-7 mobile connectivity and news shared on social media is driving “news avoidance”. The biggest reason given was which of the following…
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Question 96 of 100
96. Question
LinkedIn has over 625 million members in over 200 countries and territories around the globe. You can use LinkedIn to…
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Question 97 of 100
97. Question
By optimising the off-page (technical) SEO and the on-page (content) SEO, your website pages will have a high ranking in Google search results.
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Question 98 of 100
98. Question
Good writing should use the active, not passive, voice – which of these is active?
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Question 99 of 100
99. Question
A sockpuppet is a false online identity used for purposes of deception
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Question 100 of 100
100. Question
Simulcasting enables you to stream a simultaneous live video to which of the following social media platforms…
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